In the world of men’s basketball, where high-stakes games meet billion-dollar franchises and elite college programs, coaches are no longer just sideline strategists — they are multi-million-dollar assets. The role of a coach has evolved from simply directing plays to becoming the face of a program, a recruiter, a media spokesperson, and often t

In the world of men’s basketball, where high-stakes games meet billion-dollar franchises and elite college programs, coaches are no longer just sideline strategists — they are multi-million-dollar assets. The role of a coach has evolved from simply directing plays to becoming the face of a program, a recruiter, a media spokesperson, and often t

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